Golden Circle’s bubble farm campaign introduces new sparkling juice range

Golden Circle has launched its new campaign via Cummins and Partners to support the release of its sparkling juice range.

The ad showcases the difficulties of ‘farming’ bubbles, with a disappointing “Zero days without bubbles popped” sign.

Sean Cummins, founder and global CEO of Cummins and Partners said in a statement: “There are a lot of brands talking about sparkling and effervescence in the market at the moment but we have found a truly unique and charming way to dramatise a functional aspect whilst still paying homage to Golden Circle’s amazing history and heritage.”

Shalabh Atray, CMO of Kraft Heinz Australia, Golden Circle’s parent company, said: “We have brought innovation to the brand and the juice category with new Golden Circle Sparkling. This new campaign from Cummins and Partners elevates the brand experience by creating a uniquely Golden Circle Sparkling world that we hope families will enjoy for some time to come.”

The campaign will start with a television run, followed by additional television edits, online, digital display, out of home and sponsorship of Dancing with the Stars.


Client: Kraft Heinz Australia

CMO: Shalabh Atray

Marketing Director – Beverages and Seasonal: Sachin Rajpal

Agency: Cummins&Partners

Creative Directors: Chris Ellis and Sarah McGregor

Art Director: Chay O’Rourke

Copy Writer: Leah Dunkley

Copy Writer: Sean Cummins

Producer: Carol Sinclair

Group Account Director: Danielle Etzin

Account Director: Sally Kingi

Head of Brand Strategy: Michael Hyde

Production: Guilty

Head of Production/EP: Jason Bryne

Director: Tony Rogers

Offline Editor: Richard Hammer

Grade: Martin Greer

Online: Jamie Scott

Sound: Nylon Studios

Engineer: Ramsay Demarco

Producer: Ceri Davies

Music: Alan Harding

Media: Spark Foundry


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.