Golden Circle’s bubble farm campaign introduces new sparkling juice range
Golden Circle has launched its new campaign via Cummins and Partners to support the release of its sparkling juice range.
The ad showcases the difficulties of ‘farming’ bubbles, with a disappointing “Zero days without bubbles popped” sign.
Sean Cummins, founder and global CEO of Cummins and Partners said in a statement: “There are a lot of brands talking about sparkling and effervescence in the market at the moment but we have found a truly unique and charming way to dramatise a functional aspect whilst still paying homage to Golden Circle’s amazing history and heritage.”
Shalabh Atray, CMO of Kraft Heinz Australia, Golden Circle’s parent company, said: “We have brought innovation to the brand and the juice category with new Golden Circle Sparkling. This new campaign from Cummins and Partners elevates the brand experience by creating a uniquely Golden Circle Sparkling world that we hope families will enjoy for some time to come.”
The campaign will start with a television run, followed by additional television edits, online, digital display, out of home and sponsorship of Dancing with the Stars.
Credits
Client: Kraft Heinz Australia
CMO: Shalabh Atray
Marketing Director – Beverages and Seasonal: Sachin Rajpal
Agency: Cummins&Partners
Creative Directors: Chris Ellis and Sarah McGregor
Art Director: Chay O’Rourke
Copy Writer: Leah Dunkley
Copy Writer: Sean Cummins
Producer: Carol Sinclair
Group Account Director: Danielle Etzin
Account Director: Sally Kingi
Head of Brand Strategy: Michael Hyde
Production: Guilty
Head of Production/EP: Jason Bryne
Director: Tony Rogers
Offline Editor: Richard Hammer
Grade: Martin Greer
Online: Jamie Scott
Sound: Nylon Studios
Engineer: Ramsay Demarco
Producer: Ceri Davies
Music: Alan Harding
Media: Spark Foundry
I like this! Beautifully shot and deftly directed.
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What is the title of this song! So good and catchy
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Agreed! What magical music to suit the brief… Please let us know if it’s possible to purchase.
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Yes please!!!!!!!!!!!
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