Golden targets shortlist revealed with Red Agency and Sefiani Group scoring most nominations
Public relations agencies Red Agency and Sefiani Communications Group have topped the list for most nominations for the PR Institute of Australia’s annual awards scheme, the Golden Targets.
Anne Howard, CEO at PRIA, said in a statement: “Being a finalist in the Golden Target Awards is an amazing achievement, even more so in 2017 considering that this year we have received the highest number of entries in the history of the Golden Target Awards.
“We’ve received an enormous amount of truly high-quality submissions and the competition has been fiercer than ever.”
Kite Communications, which is owned by Sefiani Communications Group, has also been shortlisted for the integrated marketing and communication campaign.
The full list of Golden Target Award finalists:
- Advocacy and Public Affairs Campaign
NSW – Justice for Kids campaign: Essential
NSW – Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani Communications Group
QLD – Reverse the cuts: Community Legal Centres Queensland
VIC – Two Years are Better Than One: Mitchell Institute at Victoria University
WA – State Election Payroll Tax Campaign: Chamber of Commerce and Industry of Western Australia - Business-to- Business Campaign
NSW – SAP Defines the Business Impact of Digital: 2016 Digital Experience Report: Howorth Communications, The Factuary and AMR
NSW – LAUNCH OF INTERNATIONAL CONVENTION CENTRE SYDNEY (ICC SYDNEY): ICC Sydney & HIstory Will Be Kind
NSW – REST Industry Super, Employer engagement campaign: Future of Work and Bridge the Gap: Sefiani Communications Group - Community Relations Campaign
NSW – Enhancing “community immunity” against flu with pharmacist-led vaccinations: VIVA! Communications
QLD – Darling Downs Hospital & Health Service Toowoomba Hospital Redevelopment Project: Helen Hutchings – Phillips Group
VIC – How communities shaped the West Gate Tunnel Project: Transurban – West Gate Tunnel Communications team
VIC – 2016/17 Yellow Pages and White Pages covers program launch: Haystac
WA – Aubin Grove Station: Built in the community, for the community: Public Transport Authority - Consumer Campaign
NSW – Art Series Hotel Group #NoRobe: The Mint Partners
NSW – Buderim Ginger Rally: Agent99 Public Relations
NSW – Australian macadamias announces & Macadamia & Red Agency
NSW – Map and Page: Launching Westpac’s Bump Initiative: Map and Page / Westpac
NSW – The YES Test: Herd MSL
QLD – Ostelin National Vitamin D Awareness Day 2016: Haystac Brisbane
QLD – Bridge to Brisbane 2016: P4 Group
VIC – AAMI SmartPlates: Ogilvy PR Melbourne and Ogilvy Melbourne - Content Marketing
NSW – 3M #FUTUROHERO: Magnum & Co
NSW – The Bottom 100 – Red Agency, Havas, Havas Media and Finch for Fund for Peace: Red Agency and Havas Sydney with Fund for Peace
QLD – Albert Street Precinct Marketing: Helen Hutchings – Phillips Group
WA – Jurien Bay Time: JLCA - Corporate Public Relations Campaign
NSW – Plato LIC: Honner
NSW – Characters of Kings Cross: N2N Communications + Coca-Cola
QLD – Terry White Chemists and Chemmart Merger – Winning the hearts and minds of shareholders, pharmacists, staff and suppliers: Phillips Group
WA – Perth Busport: A new level of public transport education: Transperth and Public Transport Authority - Crisis Management Campaign
NSW – NSW DPI North Coast Shark Net Trial: NSW DPI Performance and Engagement
NSW – Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani Communications Group - Digital and Social Campaign
NSW – Radiance of the Seas Digital Campaign: LBPR
NSW – X-Men: Apocalypse Home Release: History Will Be Kind
VIC – ANZ Facebook LIVE Small Business series: Haystac
WA – Jurien Bay Time: JLCA - Experiential Campaign
NSW – Golden Gaytime Crumb Shed: Mango Communications
QLD – Australia’s first poo-powered car: Queensland Urban Utilities
WA – Synergy Schools Solar Challenge: JLCA - Government Sponsored Campaign
ACT – Stop it at the Start – National campaign to reduce violence against women and their children: Department of Social Services
NSW – Force of the Future: Plan Jericho @Avalon 2017: House of Kitch Communications & Royal Australian Air Force
NSW – Horizon Communication Group – Hey Tosser! Campaign: Horizon Communication Group
VIC – BOM Weather App: Bureau of Meteorology - Health Campaign
NSW – Do You See What I See? eye health initiative: Bayer Australia and SenateSHJ
NSW – MyLife+: WE Buchan
NSW – The Riderless Bike: Red Agency, Havas and Finch
NSW – Driving volunteers into the groundbreaking Australian Genetics of Depression Study: VIVA! Communications
QLD – Gallipoli Medical Research Foundation (GMRF) PTSD Campaign: P4 Group
VIC – DonateLife Week 2016: Think HQ - Integrated Marketing and Communication Campaign
NSW – Nowhere to go – protecting Queensland koalas from excessive tree-clearing (Integrated Campaign): WWF- Australia
NSW – LAUNCH OF INTERNATIONAL CONVENTION CENTRE SYDNEY (ICC SYDNEY): ICC Sydney & HIstory Will Be Kind
NSW – Map and Page: Westpac’s Businesses of Tomorrow Campaign: Map and Page / Westpac
NSW – Map and Page: Launching Westpac's Bump Initiative: Map and Page / Westpac
NSW – Million Dollar Fish S2 – Better Luck in The NT: Kite Communications
QLD – Vote to protect the Great Barrier Reef: QUT and Great Barrier Reef Foundation
QLD – Don’t Flush That: Queensland Urban Utilities
VIC – The Mormons: Faces of the Faith: Red Agency
VIC – 2016/17 Yellow Pages and White Pages Covers Program Launch: Haystac
WA – Shutdowns: Two major Perth rail disruptions: Transperth and Public Transport Authority - Internal or Change Management Communications Campaign
NSW – Australia’s first government department on Workplace by Facebook: DPI Performance & Engagement
NSW – Westpac 200 Years: Westpac Corporate Communications
VIC – OneShop: Coles Supermarkets
WA – Brilliant orange at Bankwest: Bankwest Corporate Affairs - Issues Management Campaign
NSW – Go, Pokemon Go!: City of Canada Bay
NSW – Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani
Communications Group
NT – Buckle Up Borroloola: Motor Accidents (Compensation) Commission - Major Campaign
NSW – Brand Building for ALDI Australia: Creation
NSW – nbn™ Sky Muster™ II: nbn / One Green Bean
NSW – Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani Communications Group
QLD – Brisbane Festival 2016: P4 Group
QLD – Two Queensland greats bringing mutual strength and trust to banking: Phillips Group
VIC – NAB Rethink Success: Ogilvy Public Relations Melbourne
WA – Jurien Bay Time: JLCA
WA – Synergy Schools Solar Challenge: JLCA - Pro Bono Campaign
ACT – Deadly Deathcap Mushrooms: Food Safety Information Council Ltd
NSW – ANZGOG’s Save the Box: IMPACT Communications
NSW – Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani Communications Group
WA – Perth’s Longest Lunch: Mills Wilson - Small Budget Campaign
NSW – Camp Quality: Crackers for a Cause: Camp Quality and Red Agency
NSW – Viostream TEDxSydney 2016 Campaign: Spectrum Group for Viostream
NSW – Australian macadamias announces & Little Mac to the world: Red Agency
QLD – In-utero surgery for spina bifida: Mater Group
QLD – Stand Tall 4 PTS Convoy: Rowland
VIC – Beechworth Surgery Communication and Engagement Plan: Fishbowl PR
VIC – ME Bank – Super Smashaday: Keep Left
WA – Wow Day 2017: Department of Fire and Emergency Services - Thought Leadership Campaign
NSW – Map and Page: Westpac’s Businesses of Tomorrow Campaign: Map and Page / Westpac
QLD – St Paul’s School: St Paul’s School
VIC – Meet Graham: Transport Accident Commission - Future Leaders
NSW – Ayla Fitzgibbon: Red Agency
NSW – Shane Allison: Sefiani Communications Group
QLD: Cassie Dellit: Red Agency - Public Relations Educator of the Year
VIC – Robert Gill: Swinburne University of Technology - Student of the Year
QLD – Holly Lister: Queensland University of Technology
QLD – Norma Morgan-Shelley: Queensland University of Technology
QLD – Matthew Jensen: Queensland University of Technology - Corporate In-House PR Team of the Year
NSW – Belinda Punshon: finder.com.au
QLD – Energy Queensland Cyclone Debbie Communications Response
QLD – the Lott PR Team - Government In-House PR Team of the Year
WA – Public Affairs Cell – 13th Brigade, Australian Army
WA – Public Transport Authority Corporate Communications - Not-for- Profit In-House PR Team of the Year
VIC – Cancer Council Victoria - Small Consultancy of the Year
NSW – VIVA! Communications
NT – True North Strategic Communication
QLD – Elevate Communication
VIC – WordPlay Public Relations
WA – Hunter Communications - Medium Consultancy of the Year
NSW – Sauce Communications
NSW – Sefiani Communications Group
QLD – P4 Group
SA – FULLER Brand + Communication
VIC – Think HQ - Large Consultancy of the Year
NSW – Weber Shandwick Australia
NSW – Red Agency
NSW – Herd MSL
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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