The Goldman Group joins agency’s travel and lifestyle division

The Goldman Group has been appointed to Anne Wild & Associates’ travel and lifestyle division.

The announcement:

Celebrating its 20th anniversary next year, independent public relations and communications agency Anne Wild & Associates (AWA), has been appointed to represent the family-owned Goldman Group, a premium travel advisory organisation for discerning corporate and leisure clients.

With a remit to further enhance brand awareness and execute a comprehensive communications strategy across all of the Goldman Group’s core travel companies, this latest win caps off a stellar year for AWA’s dedicated Travel & Lifestyle division, which has recently secured a raft of key full time and project travel accounts, as well as being reappointed by existing clients in the highly competitive travel and lifestyle PR sector.

Commenting on the Goldman Group appointment, AWA Managing Director, Anne Wild, said: “We’re delighted to be working with the Goldman Group – an award winning, third-generation travel advisory group with in-depth experience in all facets of luxury leisure and business travel.”

“We see a genuine synergy between the family values and personalised service at the heart of the Goldman philosophy, and the way we do business at AWA, and we’re excited to work collaboratively with the team to devise fresh strategies and solutions to continue growing the Goldman suite of companies, and introduce new travellers and corporate clients to its premium service and expertise.”

AWA Head of Lifestyle & Travel, Anna Caswell, added: “Following recent project and full-time appointments by clients including The Strand Hotel and Cruise, VisitScotland and AYANA Resort and Spa Bali, as well as being retained by long term, valued clients including Norwegian Cruise Line Holdings, Lake Macquarie Tourism and Mat MacLachlan Battlefield Tours, AWA’s Travel & Lifestyle division continues to go from strength to strength.”

“From cruising to historic travel, family-friendly weekend getaways to five-star tropical resorts, our increasingly diverse mix of consumer and corporate travel clients provides scope for the AWA team to propose, plan and deliver a comprehensive suite of tailored communications solutions – and we’re absolutely delighted to be adding the highly regarded Goldman Group to our client collective!” Anna added.

Source: Media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.