Good Talent Media adds former AAP journo Carly Waters to team

Good Talent Media has appointed former Australian Associated Press (AAP) journalist Carly Waters to its ranks.

The announcement:

After tripling its client base over the last few months, Good Talent Media (GTM) has expanded its PR team and just added former AAP journalist, Carly Waters.

‘A lot of organisations and businesses are looking to build their brand and make policy calls through the safe harbour of traditional and trade media,’ said David Latham, PR Director at GTM.

‘Our decision to build our PR team with ex-broadcast and print journalists delivers for our existing clients who are extending, and is a real drawcard for prospective clients.

‘To add Carly to our team is a great addition. She knows the media landscape up and down and back to front, has great relationships in the media, and is smart as a whip,’ said Mr Latham.

‘What’s Australian journalism’s loss is our gain. Carly will still be making a splash in the media, only this time for our clients who have some great and important stories to tell and public discussions to shape.’

Recent additions to the GTM PR stable include multicultural consultancy, The LOTE Agency, peak employment provider body National Employment Services Australia, and a lobbying client in the construction industry.

‘Rather than being a nice to have, our clients are finding PR is a must have, and if you’re going to do PR, do it with people who know the media landscape. And who knows the landscape and how to get a story up better than former journos,’ said Mr Latham.

‘We not only help clients find the news pegs in their stories and craft up effective releases that get pick up, we clarify key messages and media train them for interviews.’

Ms Waters joins GTM Director and former broadcast journalist at ABC, SBS, and 10, Tony Nicholls; former/occasional print journalist at Crikey, Vice, and The Guardian, David Latham, and Phoebe Moloney, former print reporter and journalist at the Sydney Morning Herald, Lithgow Mercury, and Newcastle Herald.

Source: Good Talent Media media release


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