Good Weekend celebrates its pictures and stories in 30th anniversary campaign
Fairfax’s Good Weekend magazine is celebrating its 30 year anniversary with a month long campaign celebrating the title’s journalism and human interest stories.
The campaign, created by True Sydney, launches with an interactive direct mail piece with a built-in media player that features a series of video tributes to the title’s best stories and photography over the last 30 years.
These stories and images are also housed online at a dedicated website with the campaign also running on radio, print and digital advertising over the next four weeks, and the campaign will culminate on September 27 in a special issue inside The Age and The Sydney Morning Herald.
Fairfax Media commercial director Tom Armstrong said: “Good Weekend offers our advertising partners a premium and trusted environment with a highly engaged audience. Good Weekend is a significant part of readers’ lives, with 64 per cent saying it’s the reason they buy the paper.
“The magazine is such a trusted source of content that our readers use the stories in Good Weekend as conversation starters at dinner parties. This trust also carries over to advertisers, with more than 63 per cent saying Good Weekend adds credibility to advertising.”
To further mark the 30th anniversary, Fairfax Media will host a special Good Weekend event for advertisers and media agencies on September 25, featuring a panel of past and present editors and a special performance by Missy Higgins.
Credits:
- Creative Direction: Eric Stephens, True Sydney
- Art Direction: Chris Kiprovski, True Sydney
- Copy: Cass Megraw, True Sydney
- Motion Graphics: Ben Allen, True Sydney
- Account Management: Jasmine Rezek, True Sydney
- Marketing by Fairfax Media’s Trade Marketing Division.
(Declaration of interest: Fairfax Media is currently advertising with Mumbrella.)
In my first year in advertising – and actually my first job straight from school – I worked as a media assistant at a small agency in Milsons Point. It was tear sheets, bromides and AARDS.
I remember when our Fairfax rep – Yvonne Gregory – came in & told us about the launch of this new inserted magazine – The Good Weekend.
Yvonne then congratulated us on our merge with another agency. We’d not been told yet 🙂
Happy Anniversary Good Weekend!
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Nice!
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My declaration of interest is that it should say “Fairfax Media is…”. Schoolboy stuff really.
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Good to see the magazine’s single remaining staff writer in this video. She’s excellent. So were the 7 others that are now departed.
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