News

Goodby Silverstein joins the Aussie awards rush for the first time

The American ad agency that CommBank controversially handed its business to has reached its first major Australian awards shortlist nearly 18 months after its initially derided first efforts.  

The San Francisco-based Goodby, Silverstein & Partners has been shortlisted in three different categories of the 2009 Australian Effie Awards. The contest is organised by the Advertising Federation of Australia and recognises advertising effectiveness.

Goodby’s work for CommBank has been shortlisted in the consumer services, return on investment and new product or service categories.

In the consumer services and return on investment categories, this sets up an intriguing Australia vs USA clash, as entries for the same client from Australian agencies have also been shortlisted. In the consumer services category, Goodby will be up against BMF and in the return on investment category it will be up against a joint effort from BMF, Ikon and CommBank itself.

Meanwhile, Clemenger BBDO is the agency group with the most nominations, while BMF has the most from a single office.

Full details are available on the AFA website. Winners will be announced on August 27.

The shortlist:

Retail/Etail

  • M&C Saatchi – Optus – Optus versus Telstra
  • M&C Saatchi – Woolworths – An Olympic Idea without an Olympic Sponsorship
  • DDB – McDonald’s Falling in love with chook
  • Clemenger BBDO / Clemenger Proximity Mercedes -Benz Let’s Talk
  • Three Drunk Monkeys – Foxtel’s Good News Sale

 

Food, Confectionary & Snacks

  • JWT – How do you like your Vegemite?
  • Clemenger BBDO – Four ‘N Twenty Magic Salad Plate
  • BMF – Meat and Livestock Australia Day: Defying the law of Diminishing Returns
  • Clemenger BBDO – Campbell’s Soup “Warm Tinny’
  • Clemenger BBDO – Uncle Tobys Oats – Finding a new a er within
  • DDB – Wrigley’s Extra: Waking A Sleeping Giant
  • Clemenger BBDO – Bega The D Word

 

Beverages

  • M&C Saatchi, Sara Lee, Falling In Love Again  
  • SMART The MOTHER of all re-launches  
  • Ogilvy Nesta
  • The Furnace Schweppes Solo
  • Clemenger BBDO Foster’s Group How Carlton Dry took on TED by doing nothing  
  • Clemenger BBDO Foster’s Group Pure Blonde’s Brewtopia  

 

Other Consumer Goods

  • The Campaign Palace The Berlei Uplifting Tour of Australia  

 

Healthcare

  • Ward 6 Bayer Schering Pharma The Gimmicks Can Go  
  • Sudler & Hennessey, Pfizer Spotlight on cholesterol  
  • Ursa Communications Pfizer How Champix Outsmarted Cigarettes  

 

Consumer Services

  • DDB Group Sensis Sock Puppet
  • Goodby, Silverstein & Partners Commonwealth Bank “Home Loans” Campaign
  • M&C Saatchi Optus – Optus Vs. Telstra  
  • Clemenger Proximity/Clemenger BBDO NAB Breathing Space
  • Host Bankwest
  • BMF Commonwealth Bank “Everyone Loves A Free-bee”  

 

B2B

  • BMF, IKON, Commonwealth Bank – Talking Asset Finance  

 

Travel, Leisure & Media

  • Publicis Mojo – Tourism Victoria – red thread
  • CumminsNitro Tourism Queensland – The Best Job in the World

 

Government, Corporate and Social Services (Includes NGO’s)

  • Gatecrasher Advertising Office of Crime Prevention, Government of WA Hoons Campaign
  • Publicis Mojo Tourism Victoria Red thread  
  • Clemenger BBDO Motor Accident Commission (SA) Creepers
  • BMF The Australian Electoral Commission
  • Clemenger BBDO Roads & Traffic Authority Speeding. No one thinks big of you.  
  • McCann Erickson Queensland Water Commission Target 140
  • Grey Transport Accident Commission The Victorian Road Toll  
  • Leo Burnett WWF- Australia Earth Hour  
  • CumminsNitro Tourism Queensland – The Best Job in the World

 

Return on Investment

  • George Patterson Y&R Maunsell AECOM Maunsell AECOM – Recruitment Campaign
  • Hark Attack Kimberly-Clark Australia Viva Paper Towels  
  • Goodby, Silverstein & Partners Commonwealth Bank “Home Loans” Campaign
  • CumminsNitro Personalised Plates Queensland GET UR 7C
  • SMART Coca Cola Mother The Mother of all re-launches  
  • BMF, IKON, Commonwealth Bank Talking Asset Finance  
  • Clemenger BBDO Cereal Partners Worldwide Uncle Tobys Oats – Finding a new answer within  
  • M&C Saatchi Optus Optus versus Telstra  

 

Long Term Effects

  • BWM Telstra BigPond Father and Son  
  • Ogilvy Panadol. GSK It’s My Choice
  • Saatchi & Saatchi Healthcare AECL Cooking up a Storm  
  • 303 Department of Health WA GO FOR 2&5

 

Most Original Thinking

  • The Campaign Palace The Berlei Uplifting Tour of Australia  
  • Clemenger BBDO Four’N Twenty Magic Salad Plate  
  • M&C Saatchi Woolworths An Olympic Idea without an Olympic Sponsorship  
  • Clemenger BBDO Roads & Traffic Authority Speeding. No one thinks big of you.  
  • Ogilvy Hyundai iLoad
  • Leo Burnett WWF – Australia Earth Hour  
  • Three Drunk Monkeys The Gruen Transfer  
  • CumminsNitro Tourism Queensland – Islands of Great Barrier Reef The Best Job in the World

 

New Product or Service

  • JWT Johnson & Johnson Listerine Smart Rinse
  • Ursa Communications Pfizer How Champix Outsmarted Cigarettes  
  • Ogilvy Hyundai i30
  • BMF Goodman Fielder Wonder Performance – For teens only  
  • Goodby, Silverstein & Partners Commonwealth Bank: Debit MasterCard “Warch your music grow” Campaign
  • BCM Golden Circle Preservative Free Chilled Juice

Small Budget

  • George Patterson Y&R Maunsell AECOM Maunsell AECOM – Recruitment Campaign
  • JWT / RMG Connect Nestle Kit Kat Chunky Kit Kat Chunky Cookies & Cream
  • Clemenger BBDO SA Lotteries Alarm Clock Amnesty
  • CumminsNitro Personalised Plates Queensland GET UR 7C
  • BMF Commonwealth Bank Australia “Everyone Loves A Free-bee”  
  • BMF, IKON, Commonwealth Bank Commonwealth Bank Talking Asset Finance  
  • Three Drunk Monkeys National Rugby League NRL Key Signings  

 

Best State Campaign

  • CumminsNitro Brisbane Personalised Plates Queensland GET UR 7C
  • Clemenger BBDO Sydney Roads & Traffic Authority Speeding. No one thinks big of you.  
  • McCann Erickson Brisbane Queensland Water Commission Target 140
  • BCM Brisbane Queensland Government – Queensland Transport Share My Story
  • Grey Melbourne Transport Accident Commission Making Massive Inroads into The Victorian Road Toll  
  • 303 IKEA Love where you live WA

 

Multicultural/Indigenous

  • Loud Multicultural Western Union Financial Services South Asia and Middle East
  • CumminsNitro Tourism Queensland – The Best Job in the World
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