GoodFIT PR rebrands to GoodFit Global

Australian health and fitness PR agency GoodFIT PR has rebranded to GoodFit Global.

The rebrand comes as the company seeks to increasingly represent brands and personalities that promote the wellbeing of other people and the planet.

GoodFit Global has already been appointed to the accounts of The Chia Company, Slim Secrets, Kimberley Chan Meditation, LA-based Claire Morgan Lifestyle and artist / humanist Hego.

The agency is also doing pro bono work for The Conscious Club.

Sarah Thompson, founder and director of GoodFIT PR, said in a statement: “Sustainability and eco-friendly credentials are no longer niche concerns. Consumers are becoming more vocal regarding sustainable issues and social justice. Now more than ever people want to know how their everyday spending habits can make a difference.

“I believe as a PR and communications leader that our industry should be using our influence to help individuals make conscious choices that protect the future of humankind and the planet. Influence is nothing without compassion.”