Give journos a break; Vulture PR; Saturation marketing; Viral packs a punch; Hyro minds think alike
Neil Walker, aka Media Mook, on why he stopped blogging:
“I came to realise that yes, modern media publishes untruths and frequently stuffs up or treats its customers with contempt, but most journalists are doing the best they can. It’s not their fault massive butget cuts have made their jobs impossible. This makes taking cheap shots at their work rather less enjoyable.”
It’s not always a good idea to seek a topical tie-in for your press release just because you can. This morning’s message from Lexus magazine comes to mind. But here’s a far, far worse of vulture PR from the UK following the death of a senior conservative politician’s young child.
Consumer psychologist Adam Ferrier of Naked Communications on youth marketing:
“To say youth are marketing savvy is potentially wrong. Savvy implies they understand the marketing process and use it to their advantage. With society experiencing growing rates of youth debt and psychological issues, it seems to me the time is ripe to redefine what marketing savvy actually means.”
The secret of generating traffic and comment to a marketing blog is to a) Write about twitter; b) Do a list; or c) Name check a lot of bloggers. Congratulations to Amnesia for pulling off the hattrick with its Who Is Fake Stephen Conroy? posting.
It remains to be seen if the Australian movie Two Fists One Heart is a hit, but its promoters are at least trying something different, with the writer of the movie presenting some YouTube movies on how to throw a punch. Norg Media was behind the strategy.
Up-against-it digital agency Hyro’s new head of strategy Mark Neely made his debut posting on the company blog today, with an insightful think piece on how Twitter is a target for Google because of its ability to deliver “conversational search”. Almost as insightful as US writer John Battelle’s piece on “real time, conversational search” last month, in fact.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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