Where did charity’s social media money go?; Brits don’t like Aussie sex ads; Which agency will win the war?
In a detailed joint posting, the Another Advertising Wanker and Zakazukha Zoo blogs publish some uncomfortable questions for children’s charity the Starlight Foundation about how it came to spend nearly $15m on building a social media site for sick children. They claim the total cost should have been less than $2m.
Crude Australians are sullying British advertising billboards, complains Tess Alps, boss of the British TV marketing body Thinkbox. Discussing the Advanced Medical Institute’s “Longer lasting sex” billboards, she says:
“I did smile when I heard the institute is based in Australia. I suggest you have a go at saying the line with a Melbourne accent, with or without the addition of “cobber” at the end, and you’ll find it sounds authentically antipodean.”
Which agencies will win the battle for the social media territory? PR, ad or media agencies. Digital consultant Dave Lee reckons:
“In my experience, although the best intentions of social media evangelists from each agency shops, they will struggle in social media because of simple business models. There needs to be closer collaboration between agency shops to use their stregths – which clients may struggle trying to manage them. This is where smaller boutique agencies has the ability to flourish where they could take the strategic and guide the shops to implement the campaign – no doubt with agencies kicking and screaming along the way!”
AAW’s and ZZ’s article doesn’t suprise me. I worked at Starlight Children’s Foundation and was appalled by the poor management and overall lack of professionalism.
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