Wi-fi as advertising; Four-day agency week; Newspaper pioneer dies; Vanilla Ice pt 2; Who is Craig?
Nathan Bush of the Another Advertising Wanker blog on wi-fi as a marketing tool:
“Strolling through the CBD I was checking email on my phone and my phone automatically prompted me to join a new network. Not only did I now know that there was a McDonald’s in the area but that I could also access free Wi-Fi there. Great”
Stan Lee of Brand DNA on the growth of the agency four-day week:
“I was chatting with a young art director today who told me that their agency was going onto a 4 day week. If you want my opinion, I think that’s a good idea. Sure everyone has to take a pay cut, but that’s surely better for team spirit and moral than sacking people who are doing a perfectly good job?”
Bert Hardy, once one of Rupert Murdoch’s key lieutenants, has died. He helped lay the ground for the revolution in newspaper publishign in the UK, whcih had reverberations aroudn the world. See his Guardian obit here.
Another execution of Droga 5’s Vanilla Ice Right Music Wrongs campaign for Virgin Mobile has been released online. The first effort was criticsed by some as not being particularly funny, however, the new version is arguably slightly better:
Remember the finalists of Tourism Queensland’s Best Job In The World competition? There’s some unfortunate publicity beginning to surround one of them, according to The Sun newspaper in the UK (hat-tip Media Mook).
Debate is growing on whether a series of quirky poster ads around Melbourne are a guerilla branding campaign for free classifieds site Craigslist, reports The Age (hat-tip: Dan B).
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Top work.
Give Vanilla and those Droga guys a big-fat runningman victory dance from me.
I haven’t seen anything this good since the extended version of my ‘2 legit to quit’ video.
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