Goodman Fielder appoints Reactive as lead digital agency in Australasia

Goodman Fielder appoints Reactive as lead digital agency in Australasia.

The announcement: 

Reactive is excited to announce a new partnership with Goodman Fielder, Australasia’s leading listed food company and the owner of consumer brands that every Australian and New Zealander has in their pantry Helgas, Praise, MeadowLea, Wonder White, Pampas and White Wings.

Reactive has been appointed as the lead digital agency for Australasia, after a highly competitive pitch run by Trinity P3 pitch consultants including a few of Reactive’s main competitors in the digital space. The account will be managed out of Reactive’s offices in both Auckland and Sydney.