F.Y.I.

PR agency POP adds Sanitarium and Aroma coffee to its roster

September 30, 2014 12:00

PR agency POP has added Sanitarium and Aroma coffee to its roster.

The announcement:

Creative communications agency POP has expanded its portfolio of food and drink clients after being appointed as PR agency for International Roaster of the Year, Aroma Coffee, and for the launch of Weet-Bix Gluten Free from Sanitarium.

Iconic Australian brand Sanitarium selected POP to engineer the launch after being presented with a combined activation strategy with parent company BWM.

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