Goodwork

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YouTube and Cannes Lions launch ‘Good Work’ to match Creatives with Non-profits

YouTube and the Cannes Lions International Festival of Creativity have announced the launch of ‘Good Work’, a partnership designed to bring together the transformational power of creative minds, with the issues that need them most.

YouTube and Cannes Lions have collaborated with creative agency, Ralph, to create a YouTube Channel designed around ‘the blank page’ concept. It showcases briefs from non-profit organisations worldwide seeking creative support to increase the public’s engagement with the critical issues they address.

YouTube and Cannes Lions now issue a call-to-arms to creatives around the world. Creative people from any industry are invited to submit a one-minute (or less) video ad to address one or more of the non-profit briefs.

A panel of expert judges will shortlist the most powerful ideas, and winners will be invited to the Cannes Lions International Festival of Creativity in June to meet the non-profit heads and showcase their work.

How Good Work will work:

●    Creatives can today access youtube.com/goodwork where they can view briefs from around the world.

●    Creatives will have 6 weeks to create and upload their video ads of maximum 60 seconds duration. The deadline is 2359 GMT on 9 May 2011

●    In May, the most groundbreaking videos will be shortlisted by a jury of leading creative directors

●    At the beginning of June, Good Work jury chair Craig Davis (Chief Creative Officer Publicis Mojo and founder of the world’s first brand-centric social media platform, Brandkarma) will review the shortlisted submissions and identify 5 outstanding submissions

●    The winners will be invited to the Cannes Lions International Festival of Creativity in June 2011

●    The winners and Craig Davis will participate in the Good Work Seminar at the 58th Cannes Lions International Festival of Creativity to discuss how creative minds can positively impact today’s most pressing social, economic, and environmental challenges

●    Beyond the Festival, YouTube and Cannes Lions plan to establish ‘Good Work’ as a platform to connect creatives with non-profits on an ongoing basis.

For more information and full terms and conditions, please visit www.youtube.com/goodwork