Google 166% bigger than world’s second largest media company claims report

alphabet g is for googleChinese search giant Baidu is the second fastest growing of the world’s major media owners, just behind social network giant Facebook, according to a report by media agency Zenith.

Baidu’s media revenue grew by 52% over the last year, while Facebook’s media revenue was up by 65% for the year, according to the study, which positions Alphabet – Google’s holding company – as the world’s biggest media company.

Google is 166% bigger than the second biggest media company, Walt Disney, with media revenues – which have grown by 17% year on year – worth $60bn.

The world's 30 biggest media owners. Source: Zenith

The world’s 30 biggest media owners. Source: Zenith

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.