Google, Autopact and agencies for Honda and QBE join the Automotive Marketing Summit

Mumbrella’s Automotive Marketing Summit will feature a pointed session from Google Australia’s industry head of automotive, Caroline Laird, discussing why the industry is only measuring 10% of the customer journey and using 0.5% of data available.

Caroline Laird_Mumbrella Automotive Marketing Summit_2018_Close-up

Laird, the industry head of automotive at Google, will tackle data and measurement issues in the industry

Laird will take the stage to reveal what can be done about this and why automotive marketers should be seriously thinking about autonomous customers and utilising the world of automation and machine learning to discover high, medium and low-value customers.

Taking place on August 9 in Sydney (earlybird tickets are on sale now), Laird will be joined by other newly confirmed speakers in different sessions representing Autopact, agencies for Honda and QBE, and Madam Wheels.

Kimber and Finucane will sit on a panel discussing creativity in the automotive industry

Leo Burnett Melbourne’s creative director, Blair Kimber, will join The Core Agency’s founder and creative partner, Christian Finucane, on a panel exploring creativity in the automotive industry, or lack of it, on the back of more complaints to the ASB focusing on automotive advertising.

With the industry going through significant change but still holding on to traditional marketing methods, Kimber and Finucane, who represent Honda and QBE respectively, will discuss how creativity in the automotive industry is changing and whether it is keeping up with other industries. From Ultra Tune to Wicked Campers, BMW to Lexus, a number of big automotive brands have been in the crosshairs of the ASB recently.

The Mumbrella Automotive Marketing Summit takes place on August 9 in Sydney

Also confirmed is a session on the relationship between manufacturers and dealers. Autopact’s head of eCommerce, Simon van Wyk, will return to illustrate why the future has to see a better and more seamless collaboration between dealers and OEMs, with OEMs going back to building the brand and dealers focusing on the job of selling cars.

Australia has seen huge population growth, especially in the capital cities, and sales of cars have grown, but the fundamental metrics have not changed. Van Wyk will discuss the pressure being created between OEMs and dealers with each having their own thoughts on how to push business forward.

Jacquie Hayes_Mumbrella Automotive Marketing Summit 2018

Madam Wheels’ founder Jacquie Hayes will join a panel to explore disruption in the automotive industry

Meanwhile, a panel dealing with disruption across the automotive industry has also been confirmed. Founder and editor of Madam Wheels, Jacquie Hayes, formerly a senior journalist for The Australian and the AFR, will join other disruptors across the industry to discuss how it is letting disruptors in and what the specific challenges and opportunities are for both new brands or established brands with new product and service offerings.

Already announced brands speaking at the summit include Mercedes-Benz Vans, BMW, MTA Queensland, The Royals and Emotive.

The Mumbrella Automotive Summit will take place at the Sofitel Wentworth in Sydney on August 9. Earlybird tickets are on sale now.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.