Google follows father and daughter’s introduction to AFL in latest film

A father and daughter get acquainted with the Australian Football League (AFL), from seeing a game on the sidelines through to experiencing the successes on the field, through the use of Google in a new campaign from the tech giant.

The ad is the latest chapter in a series of brand work from Google which showcases how its products can help parents, their kids, and Australians. in general as they go about every day life.

The ad comes from 72andSunny Sydney, which has been working with Google since the agency launched in Australia in 2017.

“We know community matters to Australians more than ever before. We’re excited to build on our partnership with the AFL by telling an emotionally driven story about how Google Search can help parents help their kids thrive by playing sports. We’re proud of the work, and of our partnership with 72andSunny,” said Cameron Luby, director of marketing, consumer apps and platforms, Google Australia.

Luke Martin, head of product at 72andSunny, added: “We always love working with Google, and this campaign has been no different. The team ambition paired with the craft and emotion we were able to capture, all made it very special to be a part of, and we’re stoked to be launching this in Australia.”

The film will be supported by a bespoke YouTube campaign and an integration on Seven which is the free-to-air broadcast partner of the AFL. The 60 and 30 second version of the film launches today across the AFL and AFLW broadcasts.

A 90 second version of the film will air during the AFLW grand final which takes place in mid-April.


Client: Google Australia
Creative: 72andSunny Sydney
Production Company : 13&CO
Post Production: Vandal
Media: PHD and Essence


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