Havas CEO David Jones
Mumbrella held a live Google Hangout with David Jones, formerly the boss of Euro RSCG Sydney and now the global CEO of Havas.
Jones is the author of the book ‘Who Cares Wins’ and is in Sydney to make a presentation about the effects of media on business with One Young World, a charity he founded three years ago.
Jones, who is the only British CEO of a French-listed company, became one of the young bosses in adland when he took on the global role at Euro RSCG – now Havas Worldwide – in 2009. He ran Euro RSCG Sydney from 1998 until 2002.
In Cannes last year, Jones said it was important that the industry was more positive about its image.
“Our industry is having a rebirth as clients don’t know the rules of difficult marketing problems like social media and turn to agencies for help. It’s our job to show them the way with creative thinking,” he said.
Jones took questions from social media and Mumbrella’s Tim Burrowes, Robin Hicks and Nic Christensen.