Okay Google comes to Australian TV screens

Google has launched an ad campaign to publicise the Australian release of Google Home as the device appears on local electronic retailers’ shelves.

The 30 second TV commercial shows people saying “Okay Google” turn on the lights, turn up the music, what’s the weather?, do baby’s dream?, what sound does a kookaburra make? and dim the lights.

The ad shows people in their everyday lives asking Google Home for assistance, depicting how the device can make their life easier.

Google uses a roster of agencies including The Hallway, The Royals, M&C Saatchi, RGA, History Will Be Kind and Maud.

Recently, Special Group’s Matty Burton and Dave Bowman joined the internet giant to lead the Google Zoo operation throughout APAC.


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