Google launches new campaign for Nest Cam via 72 and Sunny, Essence and PHD

Google Australia and 72 and Sunny, in collaboration with Essence and PHD, have launched a new campaign to show how Google Nest can help customers enjoy the shows and movies in any room in the home.

The campaign will feature 15 and 30 second ads will run across digital and TV, alongside social, radio and outdoor executions. Google has also entered into a partnership for the duration of the campaign with Netflix. The campaign follows the launch of another 72 and Sunny campaign for Google Nest Security products in August.

The integrated comms plan is designed to hero different products and features across multiple assets and is timed to coincide with a key sales period – from Black Friday through to the lead up to Christmas.

One of the key benefits of the Google Nest ecosystem is the products make it easier for people to connect to their favourite entertainment, from any device in any room of the house. So they can  stay immersed in the moment and not be distracted by the technology.

Google AUNZ, head of devices and services marketing, Julia Davis, said: “We know that the way in which people consume and engage with entertainment has evolved over the past 18 months, and that the home has become an even more important access point.

We are thrilled to continue our partnership with 72 and Sunny Australia, this time to help show Australians how Nest can help you enjoy the shows, movies and music you love, seamlessly, in any room of the home.”

72 and Sunny Australia, ECD, Luke Martin, said: “One of the awesome things about Google Nest is how the ecosystem of products works together. Entertainment is the perfect vehicle to demonstrate this, also allowing us to hero iconic shows like Stranger Things and Vivo.”

72 and Sunny have helped to grow the Google Nest business in Australia since its launch four years ago. They also partner with Google across brand and Pixel campaigns.

The agency has been working with Google since the agency launched in Australia in 2017.

In November 2020, Google appointed 72 and Sunny to work on a campaign promoting its range of 5G Google Pixel phones and Google Nest home smart devices.

In April 2021, Google released an ad campaign for the Australian Football League (AFL) called ‘Helping you help them – Aussie Rules’ via 72 and Sunny.

The Hallway was first appointed by Google’s creative account in October 2014.

Client: Google Australia
Creative: 72 and Sunny Australia
Production Company: Rolla Films
Audio Production: Otis
Media: PHD and Essence


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