Google launches push to promote its display offerings

Tim Burrowes

September 20, 2010 2:01

Google has today launched one of its biggest branding campaigns in Australia to date as it seeks to educate advertisers and publishers about its display advertising platform.

The “Watch this space” campaign is the first time Google has promoted its display advertising products in Australia.

The ad campaign was created by Google Creative Lab in New York and localised by digital agency Sputnik. The campaign strategy and buying is being handled by media agency PHD.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Robert Barnes 20 Sep 10

I don’t get why Google are pushing this when if you’re a publisher using adsense you don’t get access to any of the cool formats. Not even 300×600 which has been standard for years.

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Jamie 20 Sep 10

Robert I think the difference is that Premium Adsense publishers get a lot more options then those who hold the standard Adsense accounts. If you are a premium publisher I am sure google will allow you to use different sized ad units and many other cool features that standard accounts do not have.

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Corey 20 Sep 10

Hi Rob!

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