Google launches push to promote its display offerings

Google has today launched one of its biggest branding campaigns in Australia to date as it seeks to educate advertisers and publishers about its display advertising platform.

The “Watch this space” campaign is the first time Google has promoted its display advertising products in Australia.

The ad campaign was created by Google Creative Lab in New York and localised by digital agency Sputnik. The campaign strategy and buying is being handled by media agency PHD.

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