Woman’s Day gets refresh and first ad campaign in five years

ACP Magazines has refreshed the design of Woman’s Day and is backing the move with a consumer ad campaign created by Banjo using the Buddy Holly song Everyday.

Woman’s Day is Australia’s highest selling woman’s weekly. In the latest Audit Bureau of Circulations numbers, it sold an average of 400,015 copies – down nearly 2% of the previous year.

The Banjo ad was produced by Photoplay films and directed by Diamond Dogs.

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