Woman’s Day gets refresh and first ad campaign in five years

ACP Magazines has refreshed the design of Woman’s Day and is backing the move with a consumer ad campaign created by Banjo using the Buddy Holly song Everyday.

Woman’s Day is Australia’s highest selling woman’s weekly. In the latest Audit Bureau of Circulations numbers, it sold an average of 400,015 copies – down nearly 2% of the previous year.

The Banjo ad was produced by Photoplay films and directed by Diamond Dogs.

Phil Scott, ACP Magazines’ group publishing director, said: “Magazines are constantly evolving to meet the needs and interests of readers. As a result of the global financial crisis, consumer attitudes have changed. They are looking for different information and experiences. We have invested in extensive research and findings from the focus groups, combined with our own insights, are currently being incorporated across a number of our magazines. Woman’s Day’s refresh and first major new brand campaign in five years are all about ACP investing in its key titles.”

He said that ACP was also investing behind the scenes in monthly stablemate The Australian Women’s Weekly.

Woman’s Day editor Fiona Connolly said: “The new brand campaign reflects the broad range of the magazine’s content in a creative and exciting way and we are looking forward to feedback from our readers.”


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