Google launches mobile initiative for business

Google has launched an online tool to help Australian businesses improve the mobile compatibility of their websites. Google GoMo logo

The digital giant claims that Australian businesses are losing thousands of potential customers a day because four out of five businesses’ websites don’t work well on smartphones.

The issue affects some of Australia’s largest brands as well as small and medium-sized businesses.   

Google Australia’s head of mobile advertising Jason Pellegrino said: “Mobile search is growing every month. We’re seeing 30-40% of searches in some verticals being carried out on smartphones – for example, 40% of searches for Superbowl ads were done on mobile.”

He warned that not having a mobile optimised site can frustrate users and damage brand reputation as well as costing potential leads.

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The GoMo initiative is intended to help businesses take the first steps to go mobile. Businesses can submit their site to get a rating, along with more detailed customised recommendations on how to make their site more mobile-friendly.

The next phase will be to add a directory of third party suppliers who offer mobile site development. Further details on how mobile and digital agencies can become part of the list will be announced shortly.


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