Google Pixel launches AO sponsorship film via 72andSunny, PHD and EssenceMediacom

Kalila Welch

January 24, 2024 9:09

Google Pixel has launched a new campaign to support its Tennis Australia partnership as the Official Phone and Official Camera of the Australian Open.

The sponsorship film was created by Google’s creative agency of record, 72andSunny, with media from PHD and Google’s bespoke GroupM and EssenceMediacom agency, Media Futures Group.

It supports in-game activations that see the Google Pixel’s AI powered camera unlock new side of court and behind the scenes angles, to help viewers get closer to the game and the players.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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