Google promotes digital content store with new ad campaign

Google is promoting the various music, films, books and games available at its Google Play store in a new ad which uses the heart as a symbol for how people feel when being entertained.

Rolled out into the Australian market by M&C Saatchi’s agency Mark, the ad features narration discussing the heart and how it feels when someone is entertained overlaid with clips from various films and TV shows including Game of Thrones and people using devices to read books and play games downloaded from Google Play, ending with the tagline: “There’s about 2,500,000,000 heart beats in a lifetime, you should feel every one of them”.

Mark produced Google’s first local ad which featured a boy who used his Nexus 7 tablet device to improve his cricket skills.

It launched in October last year.


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