Google launches first locally made ad with tale of the boy who feared fast bowlers
Google has launched its first locally produced ad, with a life-affirming tale of a boy who uses its Nexus 7 tablet device to improve his cricket skills.
The ad has been created by M&C Saatchi’s Mark.
Is the Oz version always so twee and boring?
https://www.youtube.com/watch?v=FyJZqHyKKIw
This is the best ad on TV.
Really liked this spot. And the U.S. version
Hi Anonymous at 1.20pm,
Thanks for your interest in the campaign.
The link you posted is actually for a different campaign, based on a different strategy. That’s why it has a different tone and approach. As I’m sure you’re aware, Google run a wide variety of campaigns, for a wide variety of products.
Our work is part of a global campaign around ‘Made for what matters’. It’s all about people achieving the things that are important to them, with some assistance from the new Nexus 7.
A more relevant reference would be the US work for the new Nexus 7, about a young guy who needs to give an important speech. It’s called “Fear Less” – you’ll find it on YouTube. This spot was actually a central part of our brief.
Anyway, we’re proud of the work and we’re delighted at how well it has been received by Google globally. It’s worth pointing out that the spot featured here is the 30; the 60 is on air now. If you’d like more insight into it, including the worldwide strategy and the development of the campaign, I’d be happy to meet up to take you through it face-to-face.
Regards,
Hamish Stewart
M&C Saatchi/Mark
It’s good but very much to the same formula as pre existing Nexus ads that have been more emotive. Would have loved something more innovative.
Lovely spot to kick off your TV career. And hey Why…, fyi, this isn’t an Oz version of a Google Search ad, you’re comparing apps with oranges. You are wrong.
Congratulation on a great aspirational TV spot.
I feel that young audiences would be more influence by someone more modern in cricket then someone who isn’t relevant in today’s society.
I also feel that whilst cricket is a heritage sport it is unfortunately a sport that consumers are less intrested in.
Again a lovely piece if aspiration work that encourages consumers to become better
A nice spot, lovely idea and well produced. Great work.
I feel so anal typing this, but I must.
I have one issue and that is that Don Bradman only ever advocated hitting fours and never sixes. His strategy of hitting the ball low to the ground and not risk getting out by hitting the ball high and being caught was one of his main tactics that lead to him being the world’s greatest batsmen.
He hit 618 fours and 6 sixes in his whole test match career.
Obviously this goes against the learnings our young cricketer watched on youtube and this makes it unbelievable for me.
I still love Google though.
Nice work! Highly relevant and fit for purpose.