Google releases detailed timeline for third party cookie alternative FLoC

July 26, 2021 10:11

Google has updated its timeline for the rollout of FLoC via its Privacy Sandbox.

FLoC stands for Federated Learning of Cohorts and is Google’s solution to enabling advertisers to create targeted ads without exposing the details of the individual users being targeted, via the use of third-party cookies. It is part of Google’s The Privacy Sandbox, that aims to create web technologies that both protect people’s privacy online and give companies and developers the tools to build digital businesses successfully.

Google released a detailed timeline for FLoC

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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