Google rumoured to be pressing ahead with Showcase in Australia

January 27, 2021 10:31

Google Australia is reportedly in discussions to proceed with the launch of its News Showcase product in Australia, according to reports from The Sydney Morning Herald, a Nine Entertainment Co publication.

Google Australia would not comment on the media commentary when contacted by Mumbrella.

Google first announced plans to launch News Showcase in Australia in June 2020 and signed deals with seven publishers covering 25 titles, including Crikey, The Saturday Paper, The Conversation and regional newspaper business Australian Community Media. According to Google, those publishers have been receiving 25% of their monthly Showcase amount as a matter of good faith even though the product has not been live.

It is understood that informal discussion between major media outlets such as News Corp, Nine and Seven West Media have continued throughout the Media Bargaining Code development according to coverage in both The Sydney Morning Herald today, and The Australian Financial Review in November.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.