Google showcases Aussie wildlife in augmented reality offering

Google Australia has worked with Emotive to deliver a new feature starring a series of Australian animals via augmented reality.

The launch film was shot entirely on mobile phones and allows Aussies to get up close with a koala, kangaroo, quokka, wombat, platypus, emu, kookaburra or echidna.

Google Augmented Reality Animals

The feature is accessible through web browser on either Android or iOS or in the Google App, and the launch film stars influencers, YouTube creators and artists such as Jenny Kee.

To meet the animals, users can simply search [insert animal] on mobile browser or in app, and tap “View in 3D” on a mobile or tablet.

The launch film makes use of Andrew Gold’s feel-good song ‘Thank You For Being A Friend’.

Google Australia head of consumer software marketing, Zoe Hayes, said Aussies should take the opportunity to explore their own backyards this summer.

“Fortunately the joy of being an Aussie is there is no place better than our countryside and the incredible native animals that live here with us,” she said.

“We’re chuffed to help Aussies get even closer to our unique fuzzy friends with this new launch and have team Emotive partner with us on it.”

Emotive creative director Rupert Taylor added: “The animals are cool and kids love them, so we were pretty stoked to work on it.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.