Woolworths celebrates a simple, fun Christmas in new spot

November 6, 2023 1:00

This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.

Woolworths has launched its Christmas campaign, celebrating the little things in life, via M&C Saatchi’s bespoke model, Greenhouse Collective.

The campaign follows the journey of school children dressed as Australia’s favourite Christmas food – cherries, mangoes, and prawns – as they get ready to perform in a show for friends and family.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

John Lewis 7 Nov 23

Is the war on supermarkets over? This feels like a complacent approach to their biggest time of the year. Perhaps profit was too good to not be necessary…

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