Google shows how AFL can reconnect a family in latest spot via 72&Sunny
Google has consulted with Dementia Australia to produce a campaign film in partnership with 72&Sunny.
The film, which tells the story of a granddaughter reconnecting with her nan through their shared love of AFLW with the help of Google, is part of Google’s ongoing partnership with the AFL and AWLW.
In the 60-second TVC, the granddaughter asks Google if ‘old memories help with Alzheimer’s’. She searches through her nan’s things, finding her nan’s old AFL gear, and her mother reminds her of a formative memory when her nan taught her how to kick a ball. The film follows the granddaughter as she plans to take her nan to the AFLW to watch Geelong play, using Google to research the outing and purchase fan gear for the game. The film ends with the pair happily attending the game, finishing with the lines ‘Helping you help them’, ‘Search on’.
