Mushroom artists go global in new partnership with Virgin Music

Kalila Welch

March 17, 2022 6:00

Independent ANZ music label group Mushroom has entered a multi-layered global partnership Universal Music Group’s (UMG) Virgin Music Label and Artist Services (VLMAS).

Under the new partnership Mushroom artists’ releases will be supported and distributed worldwide, outside of Australia and New Zealand.

Back Row L-R: Matt Gudinski (Mushroom Group), Chris Maund (Mushroom Labels), Korda Marshall (Mushroom Labels) Front Row L-R: Sarah Richardson (Mushroom Labels), David Joseph (Universal Music UK), Sir Lucian Grainge (Universal Music Group), Jim Chancellor (Virgin Music International) and Vanessa Bosåen (Virgin Music UK).

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Lucian Grainge Matt Gudinski Mushroom Group Universal Music Australia Universal Music Group Vanessa Bosåen Virgin Music Label Virgin Music Label and Artist Services