Gorilla unveil new work for cooking appliance brand ILVE

Gas and electric household cooking appliances brand ILVE is positioning itself as the brand that “brings out the passionate cook in you” in a new brand campaign from Sydney-based creative agency Gorilla.

The campaign, which is running across outdoor, in homemaker magazines and online, encapsulates this positioning with the tagline ‘Get Lost in the Moment’, which is visually conveyed by people getting carried away with the creativity of the cooking process.

Eurolinx/ILVE marketing manager Daniel Bertuccio said: “We ventured onto this path for ILVE quite a few years ago and our instinct has really paid off for us with substantial and continued sales growth.

“The campaign has established a unique positioning for the ILVE brand that strongly connects us with our Italian heritage. Our new campaign installment puts the ILVE brand firmly in the top tier of cooking appliances, where it belongs.”

Credits:

• Client – Daniel Bertuccio – Eurolinx/ILVE
• Agency – Gorilla Communications
• Photographer – Toby Burrows – The Creative Kitchen
• Retouching – Inness Robins – Electric Art
• Creative Director – Rudi Vranken – Gorilla

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics ad Campaign creative gorilla

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