‘Got any spare undies?’: Why we need to get more personal at work

RUOK at Work UndiesOverwork and work life balance were key themes from Mumbrella360 this week. Here Rebecca Lewis, campaign director of mental health charity R U OK?, explains why it’s important for colleagues to be close enough to support each other.

The idea of handing over a pair of undies (even if freshly laundered) to a workmate is a pretty horrifying prospect. I’m not even sure HR would have this type of question in their manual.

But the fact that it’s so outrageous is the point.

We need to grab the attention of people at the office.

We know that countless emails flood your inbox and there’s only a small window to get your attention amongst all the spam, daily alerts and work emails that bombard you daily.

And that’s why we are asking the unaskable.

Thanks to OgilvyOne’s creative, SuperFriend’s support and input from some of the nation’s biggest employers, we want to help workmates start conversations with people they spend the most amount of time with.

People who work in offices see the same people for 8 hours a day (or more), five days a week, 48 weeks a year. That’s more time than we spend with our best friends, grandparents, parents and probably partner or children. Yet we feel awkward or embarrassed, even uncertain, about our right to ask about someone’s personal wellbeing.

How we talk to one another has changed over the years. In many cases, this is great news. More and more people now know labels can be offensive and that undermining the dignity and value of another person cannot be tolerated. On the other hand, the conversation has become quite stilted. People are afraid of being offensive and overstepping the boundaries of ‘politically correct’.

People often don’t act on their instinct to help someone in need in case it’s interpreted the wrong way.

R U OK? wants to change that. The new R U OK? at Work campaign is all about reminding people that while there are some questions you shouldn’t ask at work – ‘are you ok?’ isn’t one of them.

We’re asking businesses to send this out and promote it because the case for doing so is sound. Mental health issues are likely to affect almost half of the Australian population at some stage in their lives and colleagues are one of the most important sources of encouragement and support for good mental health.

There’s also a legal imperative. Workplaces have a duty of care to their staff and this campaign is one easy thing you can do to help meet that requirement. And on top of that, it’s the right thing to do.

So… we’re asking you to ask others: ‘Got any spare undies?’

Rebecca Lewis is Campaign Director of R U OK?; a not-for-profit organisation that aims to encourage and empower all Australians to ask ‘are you ok?’ to support anyone struggling with life.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.