‘Got any spare undies?’: Why we need to get more personal at work
Overwork and work life balance were key themes from Mumbrella360 this week. Here Rebecca Lewis, campaign director of mental health charity R U OK?, explains why it’s important for colleagues to be close enough to support each other.
The idea of handing over a pair of undies (even if freshly laundered) to a workmate is a pretty horrifying prospect. I’m not even sure HR would have this type of question in their manual.
But the fact that it’s so outrageous is the point.
We need to grab the attention of people at the office.
Great cause, but terrible campaign idea.
I have to agree with WTF – the cause and message is great – the execution and campaign is horrible.
Great cause gross idea -what a turn off.
when you have the moniker ” Mr Underwear” as I seem to have accrued over the years it’s hard not to like this. I have had grungies thrown at me in conferences, boxers and briefs sent to me in the mail by seeming fans and followers, couriered and hand delivered after giving talks and I have indeed given pairs of undies from my stock pile I keep in my office to colleagues in need. Have to admit I don’t remember ever loaning a pair of my own Y-fronts to any one in the office. But I can remember one guy who got caught out after an all nighter scrubbing his boxer’s in the men’s room and using the hand dryer on them. and yes he was pant less as he did it. I would gladly have handed him a clean pair if id had them on me that time.
The message here is very confusing, I get the brand and their purpose, but the headline doesn’t make me think about the issues more than incontinence.