CIOs and The shotgun wedding marketers have to have
The future of marketing is technology, so get organised and marry your CMO to your CIO in a marriage of convenience, argues CEO of Mnet, Travis Johnson
In a talk at Mumbrella360 today: The Future – and And What You Need To Do About It, Johnson explained how technology is fundamentally shifting the goal posts for marketers and what they need to know to survive and thrive in the new landscape.
CIOs and CMOs the new power couple of the C-suite
Johnson pointed out that CMOs will need to work more closely than ever with CIOs to leverage the technology wave for their brands.
