Gourmet Garden releases ad with new strategy from creative agency Channel T
Herbs and spices brand Gourmet Garden has launched its latest advertisement from creative agency Channel T, which outlines benefits of using lightly dried herbs over fresh ones.
The ad comes soon after Channel T won the account in March.
Megan Brabant, head of marketing at Gourmet Garden, said: “We were really impressed with Channel T’s strategic and creative thinking. Channel T helped us re-define our brand positioning while developing an insight lead communications framework, which allowed us to talk at total brand level rather than at product format level, as previously.
“With the foundations in place, Channel T then developed strong creative for Gourmet Garden which will air nationally from late March through multiple channels including television.”
Paul Rhodes, managing director at Channel T, said: “We are delighted to have been involved upfront working with the Gourmet Garden marketing team in developing brand strategy and insights.
“This work helped our creative team in developing and producing great creative that we are confident will unlock growth for the brand.”
Credits
Agency: Channel T
Paul Rhodes: Managing Director
Peter Cerny: Executive Creative Director
Tim Bishop: Creative Director
Jodi Cousins: GAD
Kate Tsartus: Senior Video Animator
Nick Livingston: Producer
WhAt is the beautiful music you use in your ads?
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The music is ‘Clair de Lune’by Claude Debussy. Beautiful.
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The music is ‘Clair de Lune’ by Claude Debussy.
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