Gourmet Traveller’s May issue becomes most successful of the year
Gourmet Traveller’s May edition – which had a Japan theme, after originally intending to act as an Olympics special – has become the best-selling issue of the year.
The announcement:
Gourmet Traveller magazine continues to delight Australian readers through challenging times, as its May issue becomes the year’s best-selling copy.
The issue, which was dedicated to all things Japanese, was originally intended to be an Olympic special and is the first time Gourmet Traveller has ever produced a Japanese issue in the magazine’s 54-year history.
“The Gourmet Traveller team were in Tokyo when travel restrictions began to be introduced in February,” explains editor Joanna Hunkin. “From that point on, we had to rethink the entire issue while navigating work from home restrictions. It was certainly a challenge, but our incredible team persevered and produced one of our most striking issues ever.”
The issue has proven so popular, it is out-selling the magazine’s perennial favourite, the ever-popular Italian issue, which came out in March.
“We know our readers love to try different cuisines and we were confident they would respond to the theme – but we never imagined it would outsell our Italian issue, which has consistently been our best-seller for more than a decade,” says Hunkin.
The May issue, which encourages readers to recreate the flavours of Japan at home, has been enthusiastically received by readers both in print and across digital channels. The cover has become the most-liked cover on Gourmet Traveller’s Instagram page, out-stripping the previous best result by nearly 800 likes.
The success of the May edition has helped Gourmet Traveller go from strength-to-strength in recent months, as readers continue to explore and enjoy other cultures, cuisines and communities in the safety of their own home. The magazine recorded a 29% increase in print readership YOY in the last Roy Morgan readership poll, and the latest monthly digital audience numbers show that Gourmet Traveller has continued to show strong YOY growth, up +11% to 302,953 UAs and up +24% with 2,482,759 pageviews.
The team has now completed the June issue, which will be dedicated to the magic of spice, featuring recipes from Saba’s Ethiopian Restaurant in Melbourne, as well as London’s award-winning Dishoom.
“We are continuing to inspire readers with flavours from around the world and encouraging them to keep exploring and expanding their culinary horizons even while at home. It’s another beautiful issue full of warmth and comfort, and we’re excited to share it with our readers.”
The June issue of Gourmet Traveller is on sale from 25 March 2020.
Source: Gourmet Traveller media release
