Government body ASADA launches anti-doping campaign

Tim Burrowes

May 31, 2010 4:41

The Australian Sports Anti-Doping Authority has launched a new awareness campaign warning athletes of the risk of cheating through doping.

Australian Sport Anti Doping Authority, Mumbrella The “You can never win your reputation back” poster campaign, created by Canberra-based agency Zoo, will run through June and July, targeting athletes and their support staff.

The creative features an image of an athlete injecting himself with a prohibited substance.

Ambassadors enlisted to support the campaign are Olympic and World Champion rower Amber Halliday, Western Bulldogs star Robert Murphy; and Paralymic swimmer and world record holder Matthew Cowdrey.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.