Government launches latest ad push in first digital switchover region

Tim Burrowes

January 14, 2010 3:57

The Government has launched the latest installment of digital switchover advertising for residents in Mildura, Victoria where the transition from analogue TV to digital is being spearheaded.

The latest TV ad shows an electronics retailer dressing a shop window while telling the gathering crowd that there is only six months left until the analogue TV signals are “switched off for good” in Mildura Sunraysia. He tells the crowd that they need to get all their TV sets digital-ready or they won’t be able to watch free-to-air TV.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.