Government ramps up advertising push for COVID Safe app
The Federal Government has launched a series of television, radio, outdoor and social media ads to increase pressure on Australians to download its COVID-19 contact tracing app, COVID Safe.
One of the ads directly links easing social restrictions with consumers’ willingness to get on board, and download and use the app.
“Our path back depends on three critical things before restrictions can be eased,” it says, noting one of these three things is everyday people using the app.
https://www.youtube.com/watch?v=Yrj7SnhMPdM
Despite being told it’s essential if you want life to go back to what it was and you must download it, THEY HAVEN’T EVEN TURNED IT ON YET!
How bloody essential is that?!?!?
Everyone to their own but for me, it’s still a huge NO and there’s nothing being said at the moment that makes me think twice about that decision.
Anyone else have feelings as strong as Doug’s, either way? Asking as a copywriter. (I downloaded it btw.)
They’re using a person (probably an actor) dressed as a ‘doctor’ to push their agenda – if they had any authentic professionals, they’d say so in the adds….
The whole thing’s a con!