Government relations firm Hawker Britton launches digital offshoot Connect2Government
STW owned government relations firm Hawker Britton has launched what it claims is Australia’s first digital government relations agency.
The agency, Connect2Government, is run by Hawker Britton consultant Danny Pearson and aims to cater for small-to-medium business through an online focused offering.
Pearson, the managing director, told Encore: “What we’re trying to do is go down the value chain and deliver a more high-volume low-margin templated approach. It will enable small players in the market who might be more budget conscious to access the expertise of government relations and then apply a more do-it-yourself model.
Pearson said while most small enterprises don’t have the budget and capabilities to employ a third-party lobbyist, the firm hopes to help industry associations and not-for-profit enterprises. “There are a lot of businesses that might not have a big budget but do from time to time need some advice about dealing with government,” he said.
“What we’re trying to do is go down the value chain and deliver a more high-volume low-margin templated approach.”
As Ensign Parker used to say on McHale’s Navy: “Gee I like that sort of talk.” They should set up as a not-for-profit and call themselves Lobbying For The Blind.
so they are basically going to provide clients access to an email database (that is easy to acquire from the public record) and maybe a few templates for letters. Skip the personal relationship factor which means EVERYTHING in government.
Gee that will work …
@Fabfour. Shhhh! Pre-packaging information that n00bs don’t know they can access for free is a tried and true formula :P. Luckily said n00bs are unlikely to read mUmBRELLA, so your comment shouldn’t do too much harm.