Government seeks to rebrand Australia, kicks off $3m creative tender
The Australian Government’s Austrade is seeking an agency with “the best creative minds” who can create the next generation of Australia’s international branding.
‘Australia’s Nation Brand’ is a whole-of-government initiative which aims to cement the country as a trusted exporter of premium-quality goods and services, a competitive investment destination, a quality provider of education and a great place to visit.
“This is a transformational project for Australia and we’re looking for the right agency partner to join us for the ride,” the expressions of interest notice explains.
$3m to rebrand the country?
Don’t think that include stationery 😉
Oh No! Our esteemed politicians have run out of things to say, so let’s have an ad campaign! As soon as there is a change of government, they will start all over again.
Or is this a backhanded way of supporting our poor media barons with a media campaign?
I’ll provide a unified australian brand for free : “Bogans.” australia has always exported (tourist) bogans VERY successfully… I’ve just saved the government $3M