Government’s YouTube push for digital TV switchover anything but ready

Efforts by digital minister Stephen Conroy to use YouTube as a means of selling the digital TV switchover have met with a slow response with less than five people per month subscribing to the channel.

Eight months after the Department of Broadband, Communications and the Digital Economy set up the DBCDE YouTube channel, it has just 38 subscribers.

Of the 11 videos posted to date, only one has (just) had more than 1000 views. As an (entirely unfair) point of comparison, if the population of Australia took as long to switch to digital as they have to subscribe to the YouTube channel, Australia would not be ready for digital switchover for another 367,000 years. The current deadline is the end of 2013.

However, the department is perservering with the channel, uploading three new videos last week.

One of them features Andy Townend, who is leading the digital switchover taskforce, giving an overview of the drive to switch off analogue TV. At the time of writing, the presentation has had four views (including one by Mumbrella).


There are a further two videos – with five views and nine views respectively – featuring the government’s “Get ready” digital switchover information ads created by ad agency BMF:

However, one aspect of the infomation drive not previously commented upon which has the potential to confuse consumers, emerges at the 5:30 point of Townend’s presentation.

TVs on sale that are already capabale of receiving digital now have a “READY” label. But rather than labelling TVs that do not have built-in digital tuner as “NOT READY”, they are being labelled as “CAPABLE”.


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