F.Y.I.

GPJ partners with A Sound Life charity

Experiential agency GPJ has partnered with A Sound Life charity to provide it with headquarters and a venue for its community events.

The announcement:

Sydney, 19th June 2018, Leading experience agency, GPJ Australia, has announced a strategic partnership with A Sound Life, a charity which transforms lives through the power of music, yoga and meditation.

GPJ has provided a permanent home to A Sound Life to assist its work delivering free services to people facing hardship in hospitals, aged care, refuges, mental health and disability facilities.

As part of this, GPJ has donated assets, including an 18-metre diameter, multi-function geodesic structure known as The Dome. A Sound Life hope to use the space to transform lives, empower
individuals and unite communities. Set to open later this year, The Dome will be used as both a headquarters and a venue for delivery of services and community events, with capacity for 200
seating, 300 standing and 120 yoga mats. Planning for a major fundraising charity concert featuring an international headline act is also underway, with announcements to follow.

A Sound Life Co-Founder / CEO, Edo Kahn, said: “We are delighted to be embraced by GPJ. Their support has created incredible opportunities for A Sound Life to grow our programs and social impact.

Furthermore, GPJ is helping us realise our dream for The Dome: the first for-purpose wellbeing and creativity destination.” Edo is son of Ronnie Kahn, Founder of Oz Harvest, the food rescue charity.

In addition to providing physical assets such as The Dome, the GPJ team both support, and benefit from, A Sound Life programs.

As part of the partnership, GPJ staff and clients are participating in A Sound Life Wellness Program initiatives. In addition to yoga, music and meditation programs, the corporate initiative offers
mindfulness sessions, song writing experiences, volunteer opportunities, conferences and retreats, and travel experiences.

Caleb Bush, Managing Director, GPJ Australia, said: “As our business grows exponentially, we are committed to giving back and empowering our team, while expanding our Corporate Social
Responsibility involvement. I am a firm believer in giving every individual the opportunity to become the best version of themselves – a philosophy that reflects the goals and programs of A Sound Life too. I am confident our powerful business-community relationship will help grow this amazing organisation, while enriching our staff and clients through participating in its wellbeing initiatives too.

A Sound Life’s social impact includes delivering 1,144 free music, yoga and meditation sessions to 17,160 participants, equating to over $700,000 in in-kind services to communities across Australia.”

Source: GPJ media release

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