GPY&R Brisbane unveils first work for Gold Coast Commonwealth Games

Spectators are being encouraged to register their interest for tickets to the 2018 Commonwealth Games in a new ad highlighting the “greatness” the Games will inspire, which can’t be witnessed elsewhere.

2018 Commonwealth Games

Created by GPY&R Brisbane, the ad shows clips of athletes including those who will be part of the integrated para-sport program, as they push themselves to the limit.

A voiceover says “There’s a kind of greatness you only find at the Commonwealth Games, where sportsmanship and super-humans come together” and finishes with a call to register interest for tickets because the Commonwealth Games brings “a greatness you just won’t believe unless you’re there”.

The ad is the first creative work for GPY&R Brisbane since it won the Commonwealth Games’ account in June last year.


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