GPY&R keep Department of Defence
George Patterson Y&R have retained the Defence Force Recruiting advertising account.
The announcement:
After a statutory review the Department of Defence has awarded the Defence Force Recruiting advertising
account to George Patterson Y&R.
George Patterson Y&R has held the account for an unprecedented 10 years and has again successfully defended the business pitching against at least 7 other agencies.
GPY&R National CEO Russel Howcroft said, “Defence has undertaken a rigorous process to ensure they chose the right marketing partner for its future needs. This is a significant endorsement of the agency, its work and its vision for the business.
“The Patts team worked tirelessly throughout the process and their tenacity has paid off. There is a formidable commitment to continually improve our capability and partnership with Defence Force Recruiting.
“Defence is a unique account and Patts will continue to service it with great pride. We are looking forward to this new chapter. ”
When Defence first appointed George Patterson Y&R recruitment was at 56 per cent of their target. Today it is over 90 per cent.
Source: George Patterson Y&R press release
