GPY&R keep Department of Defence

George Patterson Y&R have retained the Defence Force Recruiting advertising account.   

The announcement:

After a statutory review the Department of Defence has awarded the Defence Force Recruiting advertising account to George Patterson Y&R.

George Patterson Y&R has held the account for an unprecedented 10 years and has again successfully defended the business pitching against at least 7 other agencies.

GPY&R National CEO Russel Howcroft said, “Defence has undertaken a rigorous process to ensure they chose the right marketing partner for its future needs. This is a significant endorsement of the agency, its work and its vision for the business.

“The Patts team worked tirelessly throughout the process and their tenacity has paid off. There is a formidable commitment to continually improve our capability and partnership with Defence Force Recruiting.

“Defence is a unique account and Patts will continue to service it with great pride. We are looking forward to this new chapter. ”

When Defence first appointed George Patterson Y&R recruitment was at 56 per cent of their target. Today it is over 90 per cent.

Source: George Patterson Y&R press release


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