GPY&R launches ‘Lead the Way’ campaign for Defence Force Recruiting

GPY&R Melbourne has created a new campaign for Defence Force Recruiting showing how Navy officers lead as part of a team.

The ‘Lead the way’ campaign includes a TV ad and cinema spot focusing on the various roles Navy officers fill and how they do their jobs to lead as part of a team.

Navy marketing manager Anthony O’Brien said: “Teamwork is an integral part of Navy life and, in this team orientated environment, Navy Officers lead in a unique way. This campaign demonstrates how they lead by example and work side by side with their team in variety of different scenarios. I think this commercial is an emotive communication piece which effectively portrays the range of fulfilling careers, rewarding experiences and leadership opportunities the Navy has to offer.”