GPY&R loses the rest of its Telstra business

Troubled GPY&R has finally lost its fight to hang on to Telstra as a client.  

The telco has confirmed that it is shifting direct marketing work previously done by GPY&R Sydney to Ogilvy.

In a brief statement, Telstra said: ” This will mean Telstra will have one agency contact for through-the-line consumer work, creating efficiencies through the briefing and creative processes.

GPY&R lost the bulk of its Telstra work in July last year and made several people redundant as a result. It came just days after the new management team of Y&R brands CEO Nigel Marsh and GPY&R Sydney boss Julie Porter arrived. But the agency fought hard to remain on the Telstra roster.

Last week, Porter revealed that she was to move on, to be replaced by GPY&R Brisbane’s Phil McDonald. It was then revealed that GPY&R Brisbane had lost energy supplier Energex as a client.


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