GPY&R Melbourne launch ‘Free Range Cam’ campaign for Farm Pride eggs
Free-range egg producer Farm Pride have installed a large “free range cam” at Melbourne’s Emporium today, showing real footage from a free range Farm Pride farm in Central Victoria.
The campaign from GPY&R Melbourne will display the video feed for 48 hours to demonstrate the living conditions of their chickens.
The newly installed Swanson Street mega screen uses technology developed by oOh! Media.
Farm Pride Marketing Executive Sarah McLeod said: “At a time when there is confusion among consumers about packaging claims, we felt it was important to demonstrate, that our hens produce 100% free range eggs in certified free range farms.”
“We wanted to show people what our farms look like, how the hens live and exactly why the eggs are so good.”
GPY&R Melbourne ECD Ben Coulson said: “Farm Pride is one of Australia’s best known food brands which is very proud of the free range product they sell.
“The campaign strips the marketing jargon from the term ‘Free Range’ lets us all see exactly what goes on at Farm Prides farms. People are tired of being led-on by food brands and I applaud Farm Pride for being so honest with us. It would be nice if more brands could do the same.”
love it
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BCM did this years ago for Sunny Queen Farms
https://bcm.com.au/work/sunny-queen-chooktracker/
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Looks like it’s been done in the past, but a wonderful idea and campaign 🙂
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