GPY&R Melbourne takes ‘vacancy’ ad in AFR after losing Defence Force

Mobile Medic

Mobile Medic

George Patterson Y&R Melbourne has taken the unusual step of buying a print advert in the Australian Financial Review promoting the fact it has a vacancy after losing its biggest client last week.

On Thursday evening the Australian Defence Force announced it is moving its business away from GPY&R after 13 years, giving the large contract to Havas Worldwide Sydney after a six-month pitch.

It is not clear what will happen to the large number of staff in the Melbourne office who were dedicated to the Defence Force client when the contract comes to an end in four months time. Today’s ad on page 36 of the AFR, just before the media and marketing section, spruiks the agency’s credentials and adds: “Sadly for us and our marketing friends at Defence Recruiting, we were unsuccessful in our bid to retain the business for a historic fourth time in a recent Government led tender.

“Another agency won. Congratulations and best of luck. You’ll need it. You have big shoes to fill.”

The ad ends with: “If you’re a CEO or marketing director and you’re reading this, expect a call from us soon.”

GPY&R Melbourne's ad in the AFR

GPY&R Melbourne’s ad in the AFR


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