GPY&R received $7.5 million for Defence Force Recruitment campaign, says government report

GPY&R were paid $7.499 million by the federal government for the defence force recruitment campaign in the 2010/11 financial year, according to a report issued on government advertising spend.

The figure was part of $10.3 million which was spent on “consultants, services and other costs” according to the document released by the Department of Finance and Regulation.   

A further $17.4 million was spent on media placements with $9.5 million of that spent in TV and $3.8 million in digital. The campaign was the most expensive by the government in the 12 months, costing a total of $27.7 million.

The second most expensive was the Digital TV switchover campaign, developed by BMF. The agency’s fee is listed as $2.765 million as part of $22 million spent across services and media placements.

Despite the advertising being centred around TV, the majority of placements were in press media with a total spend of $5.3 million. TV ad placements totalled $3.9 million.

Over the 12 months a total of $116.9 million was spent on media placement.

To view the report in full, click here.


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