GPY&R received $7.5 million for Defence Force Recruitment campaign, says government report
GPY&R were paid $7.499 million by the federal government for the defence force recruitment campaign in the 2010/11 financial year, according to a report issued on government advertising spend.
The figure was part of $10.3 million which was spent on “consultants, services and other costs” according to the document released by the Department of Finance and Regulation.
A further $17.4 million was spent on media placements with $9.5 million of that spent in TV and $3.8 million in digital. The campaign was the most expensive by the government in the 12 months, costing a total of $27.7 million.
The second most expensive was the Digital TV switchover campaign, developed by BMF. The agency’s fee is listed as $2.765 million as part of $22 million spent across services and media placements.
Who stole a grand between the headline and the first line of copy?
Looks like Tatts will be paying them a few bucks now too.
Good to see we are all still getting paid to create advertising.
7.5 mill in agency fees is a pretty good chunk considering total media spend is only 17.4.
If they handed out awards for extracting revenue from clients, I’d give Patts a Silver. Second only to Clems, who take Best of Show every year.